It all started with a morning of eating ice cream for breakfast at Smitten on California Street in San Francisco. Little did I know this simple, indulgent Friday morning would turn into my favorite project yet.
Smitten features made-to-order ice cream with the purest of ingredients. One minute you are looking at fresh seasonal ingredients from farms around the Bay Area and the next minute, you have the smoothest and creamiest ice cream your little heart could desire. Their secret? Liquid nitrogen. Using patented technology and a machine called Brrr, liquid nitrogen brings the ingredients down to -321° Fahrenheit and voilà, ice cream! Smitten is literally the coolest ice cream company in the world. All without any additives or preservatives to extend shelf life. Nothing weird. Nothing you can't pronounce. Just local, seasonal ingredients. Brrristas literally make the ice cream right in front of you. Even the ice cream cones and sauces are made from scratch in their tiny kitchens.
Smitten is deeply committed to sustainable sourcing and supporting local farmers is part of their core values. Let's just say, this project was not an accident. I have the utmost respect for companies who chose to operate this way. I respect Smitten and I chose to support them with my photography, my patronage, and a little piece of my heart. It is worth noting that I did this project of my own volition. While they graciously gave me the ice cream, Smitten did not ask me to do this project. Since it is not officially sponsored, I can only hope I did justice to their brand.
In the spirit of supporting local, their organic milk and cream come from happy cows in Sonoma and Marin. The head hunter-gatherer (aka procurement lead) and I had and an interesting discussion about whether or not the roaming elk herds in Point Reyes have had an impact on their dairy cows. The elk herds are knocking down cattle fences and threatening their grazing territory. As of our conversation, Smitten wasn't aware of any direct impacts. But they were looking into it. I think that is so cool. I care about answers to these questions. It might sound trite, but this is exactly the kind of information I want to know, even when I'm simply enjoying a scoop of ice cream. Other seasonal ingredients are delivered throughout the week from local farmers to their two (soon to be four) locations in San Francisco and their rapidly growing contingent of shops throughout California.
During our morning of eating ice cream for breakfast, Smitten explained to me why there wasn't any Fresh Mint Chip on the menu this winter. Well, it turns out all the rain brought on by El Niño has been tough on the local mint crops. Farmers just haven't been able to product the quantity and quality that we are used to here in the Bay Area. Rather than compromise their dedicated local supply chain, Smitten decided to pull Fresh Mint Chip off the menu until the crops had a chance to recover. This upset some (many) customers. But for those of us with perspective, it was just the company staying committed to their local, sustainable sourcing principals. Respect. And don't worry everyone, mint crops have recovered and Fresh Mint Chip is back on the menu.
In addition to partnering with local farmers, Smitten partners with Berkeley-based TCHO Chocolate to create whole barrage of chocolatey goodness, including TCHO 60.5% Chocolate ice cream, TCHO chocolate sauce, and little TCHO crispies to go on top of your favorite ice cream flavor. Can you think of a more delicious partnership?
For me, this photo shoot meant a two week transformation of my kitchen into the scene of an ice cream sundae party. Smitten delivered one of their famous sundae kits to our apartment and it was my goal to make it look as tempting as possible. Smitten's brand is a mix of cutting end technology and the traditions of simpler times when business wasn't so transactional. In the beginning, owner Robyn Sue Fisher, would cart her high tech liquid nitrogen machine around San Francisco in a Radio Flyer wagon. So my goal was to focus on the juxtaposition of light and dark, old and new, rustic and modern. I played with a rustic wood tabletop, little wood bowls and tiny brass dishes, my all-time favorite, Pallarès Solsona kitchen knife, and pewter. A whole lot of pewter. I even went to a prop studio to find a thoughtful collection of spoons. My favorite spoon of all was a Japanese taka spoon with hammered silver and twine wrapped around the handle. Without a doubt, you will see that spoon again. I also found a couple of beautiful ice cream scoops that embodied the juxtaposition I was going for.
This was the first time I worked with ice cream. It was different than any other project I've worked on and I learned a tremendous amount. Most importantly, I learned that planning is everything. Since ice cream has this tendency to melt, I really had to plan every scene, from spoon placement all the way to where and how the Smitten brand was going to appear. I had to test and perfect the lighting for each scene before I dared even open the freezer. Normally, you can place the food and props and adjust after a few shots if you need to. You can test lighting and then adjust the camera if you need to. But not if ice cream is the star of your show. Maybe, just maybe, this little lesson in planning will benefit me exponentially on future shoots. Below you can see a before and after shot demonstrating my planning process.
I also had the rude awakening that scooping technique matters. I couldn't just will the ice cream into perfect little scoops. I had to learn the technique used by sous chefs. It turns out hot water is the secret weapon. So I always had a pot of boiling water on the stove and dipped the ice cream scoop when it was time to spring into action. A heated scoop melts the ice cream ever so slightly so you can really dig in. Then the water acts as a lubricant. Just be sure to redip after each scoop and shake off excess water before you plunge into the carton.
This project also meant a celebration of seasonal ingredients. I played with two pounds of organic strawberries, a dozen organic lemons, as many ginger stems as I could carry, and more than a few bundles of fresh mint. The best part? Sharing all this abundance with my fiancé. We even asked my mom and dad to join us for a sundae party. They were more than happy to oblige. And if Smitten were to ask me to do this all over again, I would also be more than happy to oblige. Just for the record. Just so we're clear.